Sony has just announced the presence of the BRAVIA XR series television product for the Indonesian market. There are two new models in this television series, namely the A80K 4K OLED model and the X90K 4K LED model. In addition to the BRAVIA XR series, Sony has also introduced three 4K LED television series, including the X85K, X80K and X75K.

BRAVIA XR is Sony’s most innovative television product today. Each model is equipped with an XR cognitive processor. These processors were created to analyze content and recreate it in a way that is seen and heard in reality. This television knows what viewers are used to seeing in pictures – like the lead actor. Or the sound of a jet coming from above, then this television will create a sound stream from the same direction, adjusted to the state of the room, of course.

“Sony is committed to offering the best viewing experience, regardless of home environment or content choices. With best-in-class picture and sound quality, our new TV enhances on-screen streaming and gaming content to create a lifelike widescreen experience. Sony aims to fill the world with emotion, through the power of creativity and technology,”

The Perfect Combination of PS5 Devices and BRAVIA XR

The technology embedded in the BRAVIA XR television from Sony is indeed no joke. With the aim of producing a best-in-class audio-visual experience. In fact, not only streaming movies, but also paying attention to gaming activities which have become part of Sony’s main business.

Together with Netflix, Sony released Netflix Adaptive Calibrated Mode 1 , which automatically adjusts image processing based on ambient light, so that users’ favorite shows and movies look the way their creators wanted them to in any situation. What’s more, Sony’s new BRAVIA CORE Calibrated Mode automatically adjusts the image quality on the screen to better align with the original vision of the video creator 2.

In terms of gaming, all BRAVIA XR 2022 televisions have been designated as devices that ‘perfect’ the PlayStation 5 console. Inside, there are two exclusive features of the PS5 – Auto HDR Tone Mapping 4 and Auto Genre Picture Mode 5.

“Sony aims to fill the world with emotion, through the power of creativity and technology. We make it happen with our product innovation and creative community. By working with our partners and creators, we can support their vision and convey it to consumers,” concluded Koji Sekiguchi.


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